top of page


Why You're Never Really Standing Still
Standing still feels safe because your own numbers can stay flat while your position quietly deteriorates around them. Inertia is usually the biggest unhedged bet a business is carrying, and almost nobody prices it. Why the cost of doing nothing deserves the same scrutiny as the cost of change, and a practical way to start.

Jordan McLean
9 min read


The Efficiency Trap: How We Optimised Ourselves Into Fragility
For thirty years, efficiency was the virtue nobody questioned. Strip out the cost, remove the buffer, run everything harder. Then a virus, a ship stuck in a canal and wars in Europe and the Middle East showed us what we'd actually built: systems with no give in them. This is the efficiency trap, why efficiency and resilience quietly pull against each other, how the same instinct hollowed out our national water and gas storage, and what buying back slack actually looks like.

Jordan McLean
9 min read
bottom of page
